Launching a Medicare Advantage (MA) insurance plan is a huge undertaking for a senior living provider. However, the work and risks involved could be worthwhile, considering recent changes to the MA program and trends shaping the senior living industry — and some organizations are taking the leap, starting their own plans and creating a template that others can follow.
Executives with three such organizations — Juniper Communities, Marquis Companies and Cantex Continuing Care Network (CCCN) — shared their insights this week in San Diego, at the National Investment Center for Seniors Housing & Care (NIC) Spring Conference.
They explained the steps that senior living and care providers must take before launching a plan and broke down the value of these plans in financial and strategic terms.
Read Full Article